Penguin had been selling snow bowls for years now. More and more competitors were coming to the field and making products that were similar to Penguin’s. Enough was enough. Penguin decided to go back into his workshop and make a completely new bowl all his own. With a new bowl design and a refreshed attitude, Penguin went out to his customers to show it all off. The key to his cool new success was being different than his competitors.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Reveal Tips on Jumping Ahead of Your Competition in the Battle of Business“