Penguin had been selling snow bowls for years now. More and more competitors were coming to the field and making products that were similar to Penguin’s. Enough was enough. Penguin decided to go back into his workshop and make a completely new bowl all his own. With a new bowl design and a refreshed attitude, Penguin went out to his customers to show it all off. The key to his cool new success was being different than his competitors.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Reveal Tips on Jumping Ahead of Your Competition in the Battle of Business“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
