Mouse and a friend had their business running well over the last few months. A lot of people had been discussing with them what should be done in the future. One thing, Mouse had discovered, was that some customers would never be pleased no matter what. And some of them would even go so far as to spread mean things about a company. So Mouse decided that she would hire a consultant to make sure her brand was as sparkling as it currently was well into the future.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Best Business Advice“