Time and time again Bull forgot that he was doing business when meeting with customers. They were like old friends of his, chatting and talking well into the evening. Of course, each meeting was business but each meeting left him feeling glad he was in this sort of business. At night when there was stacks of paperwork to go over and meetings to figure out for the next day, he thought back on the day and realized that his favorite part of all of this was the joy he got from helping people.

Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Favorite Parts of Business – Part 2“