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By Providing a Referral

Rabbit knew the best thing she could do for her business was to get a customer to give a referral. The moment a great customer gave their approval to a friend or a co-worker she knew that it most likely would generate more business. So all her efforts were put towards generating some good referrals and creating an incentive program for those customers, and Lamb saw a great rise in her business from that moment on.

Lesson: This lesson is inspired by the Rescue a CEO Post “Tips on Getting a Hand from Customers to Promote Your Brand

 

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Creative Internal Branding Exercises

Talking to friends one morning Lamb was discussing how he could put a fun spin on branding his business. Were there certain ways of doing so that he had completely overlooked? Steer gave a little shrug before sipping from his mug, “Maybe you could start from the inside out?” To Lamb this seemed like a reasonable idea. If he had some sort of branding event inside to get his employees motivated then it would give a stronger presentation to the outside world.

Lesson: This lesson is inspired by the Hearpreneur Post “Ways to Put a Fun Spin on Branding Your Business

 

 

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If You’re Not Prepared to Wait and Learn, Hire an Expert

Owl was ready to get his branding in gear. He had been to the library reading up about how to best brand a business. There were articles pinned to the walls of his office and books piled on the desk. There was little doubt in his mind that he could brand his business in such a smooth, quick way that his competition would be blown away. Sadly for Owl, his enthusiasm did not couple with patience. When things weren’t moving fast enough for his liking, Owl grew upset. He felt all this waiting around was causing him more money and more pain. One evening he finally decided that he could be patient no more with the branding and hired a professional to help create a business brand for his company. Now instead of wasting his small patience on branding he could focus his effort on other areas.

Lesson: This lesson is inspired by the Rescue a CEO Post “To Hire or Not to Hire – Should You Bring a Branding Professional Aboard?

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Make an Effort to Target Young Adults

Bear had a product that usually appealed to an older audience. Knowing there was an entire market share he was missing, Bear decided to put some steps into action. He hired a younger designer to give his website a few extra perks that may appeal to a younger crowd. One of his friends helped him create an app for phones that the youth could visit on the go. He still stayed true to what the values and message of his company was, but he did so in a way that both young and old alike would enjoy.

Lesson: This lesson is inspired by the Rescue a CEO Post “Why You Should Have a Company Picnic

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Teamwork is Key

Duck had planned for a company picnic and the day was almost upon him. He knew all too well that his workers weren’t always going to be thrilled about spending their time with the people they worked with, and the boss, on the days that they were off of work. But having a company picnic was a chance for his workers to bond over games and sports. It was a chance for him to learn more about them outside of work and for all of the company as a whole to learn how to work together in a more cohesive manner. From the customizes t-shirts to the prizes for each team, the company picnic would bring them together in a tighter community – much better than any boring meeting would.

Lesson: This lesson is inspired by the Rescue a CEO Post “Why You Should Have a Company Picnic

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Piggyback off Current Events

Rooster was a keen observer of the news. He always kept current on events going on both in his town and out in the world. One such event had caught his attention over the last few days and since it dealt with his business in some small way, he figured it would be wise to jump on the train and help his business along a little. Rooster sent out a pamphlet to all his current clients and ran a story on his website urging customers to consider his product with the recent events. Having the ability to spin the news to help his business was a fine way, in his mind, to keep his business relevant and in tune with what was going on in the world.

Lesson: This lesson is inspired by the Rescue a CEO Post “Don’t Rest on Your Laurels – The Secrets to Keeping Your Business Relevant

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Incite Your Audience to Feel Something

Panda was a writer at heart. His family had always owned a business since birth so when it was time for him to take it over he did so, though he brought with him his love of the written word. The business not not been focused much on the art/writing part of things but Panda decided if he wanted the business to be a reflection of the new era…it needed to reflect himself. So he began to write stories which spoke of his brand and of how he would be running the business. They were filled with passion and inspiration for where he would be taking the business. He wrote stories about his family, struggles and customers he had met growing up in a family business. This not only presented a strong brand to customers but gave them a taste of what kind of leader he would be.

Lesson: This lesson is inspired by the Hearpreneur Post “Entrepreneurs Share Tips on How to Present a Strong Branding Message

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Know Your Customers as Deeply as Possible

Giraffe has been reading up at his local library about what it meant to be a good, bold leader. Each book he went through had a similar theme to it – customers. Keeping customers happy was the lifeblood of any good business. Having only been in business for a few months, Giraffe had done well with his customers so far and wanted to keep it that way. Taking note of all the books he made a simple plan for his customers. He would get to know them not just on a business level but on a personal level as well. He would know how many children they had, what places they liked to eat so he could send gift cards out as thanks and other little things to help him connect.

Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Best Business Advice – Week of June 16th

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From the Bottom Up

Monkey was on the verge of turning her business inside out and upside down. She had decided on hiring a designer familiar with her field and began to meet with him every week to discuss what needed to be done. Some people changed a few things about their business just to make some waves. For Monkey and the designer they decided that making small changes wasn’t enough. To make a brand new image they had to start from the ground up. Everything changed, but the vision of the business stayed the same.

Lesson: This lesson is inspired by the Rescue a CEO Post “Business Owners Share Ideas for Giving Your Brand a Makeover