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Quality Over Quantity

Crow was about to purchase some items to brand his business with. They would have his logo all over them and be sent to clients and potential customers. While looking around he noticed that he could buy some cheaper items and more of them, or spend a few dollars extra to get something great. In the end he decided that quality was much more important than quantity and his business would be judged on the promotional products.

Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Thoughts on Picking the Best Promotional Items

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Playful Site Design

Beetle had been working on a site to help his customers get a feel for what his business was all about. Since the majority of clients he did business with lived elsewhere, his website was mainly what they interacted with. While his product wasn’t the most exciting thing in the world, he made extra sure his website was. It was unique, cheerful and had little quirks about it. You clicked one thing and fireworks might shoot over the screen. Once in awhile a little creature would crawl out from the corner of the screen to say hello. All of this showed his customers that while his product might have been boring, his brand was anything but.

Lesson: This lesson is inspired by the Rescue a CEO Post “Business Owners Share Ways to Build Your Brand Experience Online

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Look at Your Audience Before Choosing

Rhino and his co-owner were running through a catalog they received in the mail all about promotional products. These items seemed like they could be a unique way to spread the word about their business and also give their customers a unique item to connect them with. Before choosing a few items to brand they studied over a few and, more importantly, studied them in relation to their customers. Which item would the customers use and which would they enjoy the most? Once they figure this out they ordered the products to send them out.

Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Thoughts on Picking the Best Promotional Items

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Branding Online Needs the Human Element

Penguin had been building up her business and making it known to the public. There was a steady base of new consumers who were not only promoting her brand but also jumping on board with her entire business in general. Though Penguin enjoyed having such a trendy brand going, she also didn’t want it to become too impersonal. So instead of everything just being about her business she also included some personal stuff and pictures, and she even started a blog that was semi related to her business. This way she still kept a more personal, Penguin element to all of it.

Lesson: This lesson is inspired by the Rescue a CEO Post “Advice From Entrepreneurs on How to Brand Your Business Online

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Intimate, Authentic and Unexpected

Bullfrog had seen her competitors down the street. A few of them had placed out fancy signs, others were having free treats on special days. Knowing her business needed to be playing a little catchup with the rest, she decided sending out some gifts that were a little different than the others were doing. For a week she did her research and looked at various promotional items. Finally she settled on a very unique trio of items that could be branded with her logo and that her clients would never expect in a million years! From then on her clients remembered her for not only her products, but the unique gift they had received.

Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Thoughts on Picking the Best Promotional Items

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Showing What Your Business is All About

Raccoon had started his business from the ground up and decided that it was finally time to get it up and running online for more people to see and visit. He had a small website up and running but it wasn’t much and his customers barley knew it even existed. So he decided to make the website a little better and a little more unique. Therefore he designed the website from the ground up and made it known what kind of products he had, his services and what his company actually stood for. That way his website was both unique and showed what he did.

Lesson: This lesson is inspired by the Hearpreneur Post “Advice From Entrepreneurs on How to Brand Your Business Online

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Items That Reflect Your Company

Swordfish had been building a market for knives at his company and wanted more people to know about the new line he was about to introduce to the public. He had the idea to send around some colorful rubber knives as a fun gift for customers who may have been interested in the new line, but he wasn’t sure if that was too on the nose. His friend told him that sending fake knives was just the thing for his business! They might not have been known for their knives but this gift would be exactly the thing to attract customers.

Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Thoughts on Picking the Best Promotional Items

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Find Something Useful and Trendy

Hippo loved the prospect of giving her business a little extra boost by showering some of her clients with some free goodies. There were so many items to choose from in the book that she wasn’t exactly sure which item would be the best for her and the most exciting for her clients. In the end she decided to go on a different path than she normally did and order some exciting and trendy gifts that were sure to both make her clients feel appreciated and ensure her business would never be forgotten.

Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Thoughts on Picking the Best Promotional Items

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Do Something Different – Really Different

Fox was in his den when a sudden thought came to him. It was a bolt of lightning in the form of a new product. His business unfortunately had just released a new product to the public and people were thoroughly enjoyed it. This new product would be a companion to the other. So instead of telling his staff about it, he went home each night and worked until it was completed. Inviting all his clients and staff to a meeting he unveiled the new product to everyone just a few weeks after the first product. It was a huge surprise and a huge hit with everyone. Doing something different kept everyone on their toes.

Lesson: This lesson is inspired by the Hearpreneur Post “Business Owners Share Tips on How to Keep Your Business From Becoming Stale

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A Passion for Serving Others

For years and years Mule had committed his life to serving others. As the boss of a small business, Mule learned early on that some of his workers looked to him as much more than just a simple business leader. They looked at him as a mentor and an example of what a CEO should be. He always made time for his staff and made every effort possible to show how thankful he was to them for all their hard work through the years.

Lesson: This lesson is inspired by the Hearpreneur Post “Business Owners Give Their Take Which Qualities Make a Leader Great?