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Make a Prototype

Gecko was getting into the swing of those whole business concept. He had never been much of a businessperson, but he was an inventor. He spent hours in his basement thinking up products and sketching them out on paper without really putting them into actual production. Once evening he hit upon his best product yet. He ran to his basement and began to sketch out the idea. The entire evening was spent drawing and shaping the product. He wrote guidelines and jargon, rules and instructions. At the end of his planning he realized this could actually work. Calling up an actual businessman he knew for a hint on what to do next his friend told him plainly to actual build a prototype. If Gecko couldn’t build anything he needed to hire someone that could. A product, even if it was amazing on paper, wouldn’t ever sell by that alone.

Lesson: This lesson is inspired by the Rescue a CEO Post “Business-Savvy Steps for Turning Your Idea Into a Product

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Good Service is What People Buy

Moth had hit a bit of a snag with her business. It seemed like it was slower than usual and she just didn’t understand why. For years her business had been at the top of its game and now things were at an impasse. Maybe she had gotten lax on her customer skills being behind the desk all day. Maybe her employees didn’t really have their hearts in the product anymore now that it had been a success for so long there wasn’t anything to try for. Sitting down with her supervisors she discussed all the issues with her business and found out what the issue was – customer service. It all stemmed from that. If the customers weren’t happy with the service, they wouldn’t be happy with the product.

Lesson: This lesson is inspired by the Rescue a CEO Post “Are You Offering What People Are Buying?

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Survey Your Customers – Literally

Falcon had been thinking of new ideas to get a sense of how customers were reacting to her brand and business as a whole. In the past she would call around to customers and ask for their opinion but most of the time they didn’t answer or were confused by why she would be calling them in the first place. Finally she gave up the cold calling and decided to take a more timeless approach – surveys. When customers came into her store they were given survey cards to fill out. At the end of their shopping trip they could get a certain percent off their purchase if they filled it our completely and to the best of their ability. It was a sneaky way to see how they truly felt but it not only benefited her as a business owner but her customers as well.

Lesson: This lesson is inspired by the Hearpreneur Post “Entrepreneurs Share Their Best Business Advice

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Design is the Silver Bullet

Panther was a young entrepreneur so she had a leg up when it came to branding her business. She knew one thing that the older generation might not have been aware of when it came to business – style. Younger customers wanted to buy from a company that was fashionable and edgy. Being proud to put the logo on their car or wall was a major bonus. So Panther always made sure her logo was hip and her brand’s outward projection was cutting edge. This along, as well as a good project, left her with a steady stream of young clients.

Lesson: This lesson is inspired by the Hearpreneur Post “Tips on Attracting a Younger Audience to Your Business

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Take a Break

Rhino was in the business of overworking himself. There wasn’t a time during the day that he either wasn’t working, having meetings or generally thinking about something related to work. And by the end of each month he was completely and utterly exhausted. Finally when he wife visited him for lunch and heard him talking nonstop about his business she decided there needed to be a balance. Instead of lunch she told him to take the day off and come with her to the park. Taking a break from work, Rhino realized, not only helped him mentally but also physically.

Lesson: This lesson is inspired by the Hearpreneur Post “Entrepreneurs Share Their Best Business Advice

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Keep Them Wanting More

Lion might not have been young himself but lucky for him he had three kids. He knew exactly the steps he needed to take when trying to attract their attention. At home, if he gave them everything they wanted all at once they would get bored easily and run out of things to do. But if he teased them with hints of what was to come, he could keep them on their toes and looking forward to the next surprise. This was the same thought he brought to his business and to attracting a younger audience. If he kept his young customers expectant and excited they would continue to return.

Lesson: This lesson is inspired by the Hearpreneur Post “Tips on Attracting a Younger Audience to Your Business

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Find a Great Business Partner

Whale was excited and ready with his idea to open a new business. The only problem was that he knew, without a doubt, that running a business alone was more stress than he could handle with his other duties. Asking around he realized that she best solution for this problem would be to find a great business partner. Someone to equally shoulder some of the responsibility. By finding a great business partner through local resources, Whale was up and running with his business in a matter of months and no longer worried about having to carry all the burden on his own.

Lesson: This lesson is inspired by the Hearpreneur Post “Entrepreneurs Share Their Best Business Advice

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Pay Special Attention to Social Media

Wasp was a little old-fashioned and comfortable with his business. His staff members were young and getting even younger as the years went by. Finally it occurred to Wasp that perhaps he should look into trying to capitalize on the growing market of tech-savvy young people with money to spend. He went to his young staff members and asked if they might have some suggestions for him to start with. Each one said that social media was the way to go. So from then on Wasp involved himself in the task of learning all there was to learn about social media and how it could attract a younger audience to his brand.

Lesson: This lesson is inspired by the Rescue a CEO Post “Tips on Attracting a Younger Audience to Your Business

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Put Skin in the Game

Armadillo had been working on changing things up with his business. A group of business partners had met to discuss some exciting changes which could be made to liven up things around the office. Armadillo had been having some ideas of his own during the meeting and decided to speak with his co-owner when he returned to the office. He wanted to empower a group of employees to begin designing and thinking of new ideas and products to pitch to him. He wouldn’t just let them do so without reward or interest, but each month they would all sit down and discuss the news ideas and hear their pitches. The winning idea would receive a public viewing and a bonus to the lead designer on the project. This way he would be committed to their innovation.

Lesson: This lesson is inspired by the Rescue a CEO Post “Trade Secrets to Game-Changing Innovation

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Management and Employee Success Are Intertwined

Kangaroo was attending a seminar by a business leader who had started 15 business in his lifetime. Most were successful and he sold them off to begin a new business. While sitting and listening she paid extra attention to one point he had made – managers alone create success for their employees. Kangaroo realized that nothing could be truer. As a manger she gave her employees the right opportunities to get ahead in the business and create great things. After leaving the seminar she realized that going back to her business meant she needed to go back with the knowledge that it was on her shoulders.

Lesson: This lesson is inspired by the Rescue a CEO Post “Worrying is Not a Business Plan