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Being Able to Train Various Personalities

Baboon had been speaking at a conference for new business owners. When he was getting ready to leave for the evening a young entrepreneur came up to him with one simple question about his leadership. The entrepreneur was very timid to Baboon listened closely to his question. It was about what the best part of his role was. For a few moments Baboon thought about the simplicity of the question. Finally he replied honestly, “You are very shy to be a leader. You’re the reason I enjoy my role as the top rank. I get to tutor people like you, from shy to stern and strong to arrogant. I get people from all backgrounds and how I handle them is exactly what gives me a thrill as a leader.”

Lesson: This lesson is inspired by the Hearpreneur Post “What is the Best Part of Being a Leader?

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Tap Into the Knowledge of Your Current Customers

Seal was trying out some new techniques a friend had advised him up. He was new to running a business and would take into account all advice his friends could give him on the matter. One topic which kept coming around was the fact that he needed to listen to his customers. They might not have been business owners or even know much about business – but they knew exactly what they liked and exactly what they hated in a company. The key, Seal thought, was to use the knowledge of his customers to help his business along. So he hit the ground running by listening to his customers and patrolling the floors to sneak in time with unsuspecting customers to gauge how they felt about his business. It was the most useful tactic he could think of!

Lesson: This lesson is inspired by the Hearpreneur Post “What is Your Best Business Advice? Week of July 7th

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Don’t Let Your Thoughts Get Invaded by Negativity

Lion had been in a rut lately with sales. His team was going strong but for some reason he had been slipping with closing deals and making sales. In the evening he sat and thought of ways he could do better and be different in his routine. But the more he thought about it, the more he became exhausted over the issue. Confiding in the co-owner of his company, Lion was surprised with the response. “Stop complaining,” said Goat gently, “So you’ve had a few bad meetings. You need to look for solutions. Instead of focusing on the negative, look for the positive.” With that advice in mind, Lion found that with each meeting of clients he began to get back on track.

Lesson: This lesson is inspired by the Rescue a CEO Post “How to Turn Around Negative Thoughts That Are Killing Your Sales

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Offer a Product That is Repeatedly Unique

Tiger was focused intensely on her product. Not just the product, but the experience the customer would have with it. Each time the customer came back she wanted there to be something a little bit new they could do with their product. She wanted there to be updates but not small updates that they would forget about easily. She had designed her product to be used in a lot of different ways and she didn’t want that to end. So instead of resting on her laurels she presented the customer with a brand new part of the product each time they came in for a visit. This meant the customer would not only continue to be excited and experiment with their product but also share it with other people.

Lesson: This lesson is inspired by the Hearpreneur Post “Tips on Getting a Hand from Customers to Promote Your Brand

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Unique Business Cards

Baboon had started on of the first ice cream shops in the part of his jungle. The spin was that his shop sold some wacky and fun types of ice cream that some people were nervous to try out. To help get the word out he created a fun business card. The card was shaped like a cone of ice cream and had the usual information on it. But attached to each business card was a small coupon on the back which the customer had to solve. It was a riddle for a unique ice cream flavor. That way the customers would always remember the card they got that zany coupon from. And, of course, the card stood out against the usual rectangle variety.

Lesson: This lesson is inspired by the Hearpreneur Post “Ways to Put a Fun Spin on Branding Your Business

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By Being Passionate About the Brand

The one thing his employees and clients never doubted about bear was that he was passionate about his brand. Each day he came into work and immediately launched into whatever innovative thought popped into his head. Time and time again he would call out to everyone and get their opinion of his product. He branded his car with sticks about his product and would talk to nearly everyone he saw about it. Because of this, customers felt safe doing business with him. His brand was an extension of himself and they knew that by doing business with him, he wouldn’t let them down because it would be letting himself down.

Lesson: This lesson is inspired by the Rescue a CEO Post “Tips on Getting a Hand from Customers to Promote Your Brand

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Creating Online Videos

Frog was getting a lesson in the world of online branding when she stumbled across an article about making videos. This seemed exactly the fun idea she had been looking for to give her branding a little infusion of creativity. Getting together some of her younger employees she urged them to make a fun video all on their own. From start to finish they would be in charge of it. After the video was finished she discovered not only was a it a funny, creative video but also her employees had connected with one another much better than she could have ever imagined.

Lesson: This lesson is inspired by the Rescue a CEO Post “Ways to Put a Fun Spin on Branding Your Business

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With Advocacy and Credibility

Reindeer was speaking with a customer when she heard the customer say something that struck her. The customer had been asking whether or not her company did any sort of charity work. Reindeer did charity outside of work but she had never considered making it an event inside of her business. Instead of beating around the bush she asked the customer point blank if they would be more likely to buy from her and tell their friends about her business if she was involved in charity work with her business. The customer thought a moment and then nodded, “Yes. A company which gives back is much better than a selfish one.” From then on Reindeer sponsored a charity close to her heart and once a month she and her employees went and volunteered.

Lesson: This lesson is inspired by the Rescue a CEO Post “Tips on Getting a Hand from Customers to Promote Your Brand

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Building a Fun Mobile App

Mule was trying to liven up his branding. He’d started out with a few fun events for his employees and potential customers and now he was trying for something a little more sustainable. Finally he hit on it – create a clever mobile app for his business. Not a boring one that nobody wanted to download, but a neat one that showed off his company at its finest. This would be a fun way to highlight the attributes of the company and also be informative to customers.

Lesson: This lesson is inspired by the Hearpreneur Post “Ways to Put a Fun Spin on Branding Your Business

 

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Positive Online Reviews of Your Products or Service

The online world of customer reviews and disapproval was something Pig hadn’t really considered as far as his business went. He didn’t have any negative reviews at the moment but he didn’t have a lot to go on. People just weren’t writing anything. When one of his co-owners suggested maybe they should focus on getting some reviews online he decided to send an email to some of their recent clients to see if they would be interested in writing a review. He didn’t bribe them with coupons or kind words. He wanted them to be totally honest. That way when people went online they could see what other people thought of the product. It was a great way to involve both the present and potential customer.

Lesson: This lesson is inspired by the Rescue a CEO Post “Tips on Getting a Hand from Customers to Promote Your Brand