Goat has a very outgoing personality. He had always been the life of the party when he would go out with his friends. To his employees, well, he was an even bigger ham with them. Time and time again his employees told him he needed to play that up and make it part of his brand. While the product he sold was rather serious he figured maybe it wouldn’t be a terrible idea for him to do so. The next month he had some funny posters printed up and a media ad ran showing off his unique and silly personality while promoting the company. After that his customers seemed to feel more comfortable doing business with him and it also branded him as a relaxed business owner to do business with.
Lesson: This lesson is inspired by the Hearpreneur Post “Ways to Put a Fun Spin on Branding Your Business”