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SEO Tip: Focus on Google First, Then Bing and Yahoo

When developing an SEO strategy, it can be difficult to figure out which Search Engines to focus on. It’s simple, focus on Google 1st because it has a majority of the desktop and mobile searches. According to Search Engine Land, Google has approximately 67% of the searches (desktop), Microsoft (Bing) has about 19% and Yahoo has 10%.

See the table below for more information:

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SEO Tip: The Importance of Your Title Tag

When planning your SEO strategy or marketing plan, one of the most important areas is your title tag. Typically search engines only allow the first 50-60 characters in the title tag but the reason that it is so important is because if explains the content that is on a particular webpage and even what’s on the website. Title tags also show up often on SERPs or Search Engine Results Pages to give a preview of a particular page or site. While strategies might vary, it is important to put your target keywords in you title tag but you must be very specific because of the limited amount of characters. One strategy is to put the most valuable products and services within the title tag.

Take a look below:

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Shot of website code on www.ceoblognation.com

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How Title Tag shows up on SERPs

Here’s how to check you own Title Tag

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Put Your Address On Your Site

For entrepreneurs and business owners that hope to show up locally for SEO, it’s very important that you put your location and address on your website. It’s one of the big mistakes that entrepreneurs and business owners make.

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How to Diversify Your Talent Pool

Bringing new people into your organization can change your business for the better.  It’s easy to evaluate candidates and choose individuals with relevant work history, but this practice does not help to bring new ideas into your business.  Consider selecting a leader with a different background than you would normally consider. Individuals with different experiences will help your company to be more innovative and stay ahead of the pack.  One way to diversify your company is to hire from a variety of age groups.

Todd Taylor, Partner at Heidrick & Struggles, an executive search firm, explains, “‘For the first time ever, we are soon going to have four generational cohort groups working at the same time. People from Gen X, Gen-Y and very soon a new cohort of post-Millenials each interact and network very differently than Baby Boomers…’”  With all of the different generations working together in one company, mentorships will prove to be imperative.  Experienced employees have a wealth of knowledge to offer new hires, and new employees are full of fresh ideas that they can’t wait to share—both can benefit from this relationship.

This video is contributed by Heidrick & Struggles, a global executive search firm headquartered in Chicago.  It specializes in executive search services, executive leadership consulting, and culture shaping.