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Twitter is the Land of Opportunity for Businesses

When people ask me what the best tip is for their new business, or any business for that matter, the answer often surprises them: Twitter. It is still the only open cocktail party on the internet. Twitter has always been unique in that is it truly a social network and not solely a content pushing platform.

Twitter is still a marketer’s dream come true because it allows you to initiate a relationship with your customer. When it comes to cold sales and throwing right hooks, Twitter offers a special opportunity to directly connect with the people you want to reach. At any time, you can use Twitter’s search engine to find people who are talking about topics related to your business, even if only tangentially. Unlike other platforms, it’s the only place where you can jump into a conversation unannounced without seeming like a stalker.

This is from the Gary Vaynerchuck post TWITTER STILL HAS A MASSIVE BUSINESS OPPORTUNITY FOR YOUR COMPANY

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The Importance of Writing

Matt Mullenweg, the creator of WordPress and CEO of Automattic runs a billion-dollar company and spoke a little about how he values writing himself but also in the employees that he hires in a piece from Inc.

Why is knowing how to write well so important at Automattic?

Skill in writing is one of the things I look for the most in hiring, because I feel that clear writing represents clear thinking, regardless of someone’s background, or whether they’re a designer or coder or whatever.

The ability to communicate effectively and clearly in written form is not only super important in a distributed company, but I think reflects well on how they approach life in general.

Part of the reason I started blogging and started working on WordPress was because I love writing.

If I can become a better writer, perhaps I can become a better thinker.