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14 Reasons Why SEO Is Still The Best Marketing Strategy for Local Businesses

Search Engine Optimization or SEO is a way to get “free” or “organic” placement on search engines for targeted keywords. For local business, visibility is important and often business owners want to increase their visibility in order to rank for keywords that people search for on search engines like Google, Yahoo or Bing. When potential customers search for local business like a personal trainer or a dentist or a plumber, they go to search engines like Google. With the help of our Outreach Mama, here’s 14 reasons why SEO is the the best marketing strategy for local businesses.

  1. It works
  2. It’s affordable
  3. Improves credibility
  4. Not investing en SEO can damage your rankings
  5. Mobile search is becoming more prevalent
  6. SEO doubles as a marketing research tool
  7. SEO provides massive ROI
  8. SEO is low maintenance after the first year
  9. It’s easy to outsource
  10. SEO generates consistent leads
  11. SEO makes it easy to convert those leads
  12. Improving SEO will improve User Experience
  13. SEO gives you a competitive advantage
  14. SEO is not going anywhere

 

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How Entrepreneurs & Business Owners Can Leverage Digital Marketing to Increase Their Visibility [AUDIO]

Digital marketing is all the rage. Entrepreneurs and business owners are told that they must have a website and a Facebook page, an Instagram account and don’t forget about Snapchat. They must invest in SEO and also make sure they are posting every day. But why? I speak a little about digital marketing in this 20 minute discussion for the 100 Entrepreneurs organization at Fort Belvoir in Northern Virginia. I spoke about why I started Blue 16 Media, what it means and why every company is a media company, the current state of digital marketing and how entrepreneurs and business owners can leverage digital marketing to help their business and how CEO Blog Nation (CBNation.co) is a perfect example of Blue 16 Media’s philosophy.

100 Entrepreneur’s Mission is “to provide wounded veterans and their family members with much needed information about entrepreneurship, industries, business functions and requirements, and opportunities to build their own businesses or to find a meaningful career in an industry of their choice.”

Check out the audio on the CEO Chat podcast

 

Video coming soon…

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Generic Company Review Sheet

 

Are you looking to try and get your clients and customers to give you a review? Download this general company review sheet in Microsoft Word.

Complete the information and start sending it out to your clients. Download the file below.

 

Keep-Calm-moving-company-review

 

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Business Plan 101

Business Plan 101 is created by CEO Blog Nation and Teach a CEO to teach entrepreneurs and startups how to write and create a business plan. This ebook is a step-by-step guide packed with a description of each part of the business plan along with some of our best guest posts from across our site.

This book is free to members of the Blue 16 Corner.

To download, simply fill out the information below.

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Focus on Showing up in 3 Sections on the First Page of Google

For your marketing strategy, it is important to understand these 3 different ways for you to show up on the first page of Google. Budget permitting, you should try to show up in all 3 sections.

Here are the 3 sections:

1) Pay Per Click (PPC) / Google Adwords section / Search Engine Marketing (SEM)
2) Organic (SEO) section
3) Maps or Google Plus Page section