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Don’t Be Self Conscious About Being an Entrepreneur

Harrison: What advice would you share with up-and-coming entrepreneurs?

Westergren: The best piece of advice I ever got was from my wife, which was “Don’t be self-conscious about being an entrepreneur.” I think most successful companies go through some kind of trial by fire. During that time, you’re borrowing — you’re borrowing people’s time, you’re borrowing goodwill, you’re borrowing money. You’re begging and borrowing. And that can begin to make you feel self-conscious, feel like you’re failing or that you’re a leech.

It takes a lot to stay committed, and I think a big part of that is accepting that, “Okay, I signed up for this. I’m building a company, and part of building a company is that I have to borrow.” I think that’s one of the big hurdles for entrepreneurs, to stick with it when you feel like you made a big mistake.

Read the entire post here: http://www.washingtonpost.com/business/on-small-business/when-we-were-small-pandora/2015/02/06/11ad75f4-ad5c-11e4-9c91-e9d2f9fde644_story.html?tid=sm_tw

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Own Your Domain

For entrepreneurs and business owners that are starting their business, one big thing that entrepreneurs can do is to purchase and own their domain (ex. www.yourdomain.com). Often business owners will use website builders and or sites like wordpress.com and won’t actually own their domain. Instead, they have URLs like www.yourdomain.wordpress.com or www.yourdomain.wix.com. Sometimes, the cost may seem like it’s a lot when a website builder packages their services but often the cost is around $10-$20 if you go to a registrar like Godaddy. Having and owning your domain looks more professional and it also ensures that you will “control” your website and its ranking on search engines. 

Here’s this tip and some other tips from Blue 16 Media and other panelist on a recently featured Radio One interview here.

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Focus on Showing up in 3 Sections on the First Page of Google

For your marketing strategy, it is important to understand these 3 different ways for you to show up on the first page of Google. Budget permitting, you should try to show up in all 3 sections.

Here are the 3 sections:

1) Pay Per Click (PPC) / Google Adwords section / Search Engine Marketing (SEM)
2) Organic (SEO) section
3) Maps or Google Plus Page section

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SEO Tip: Blog to Improve SEO

Google and other search engines are “attracted” to constantly changing content and one of the ways to do that is to have a blog installed on your website and post consistently. It could be once a month but the more active and more “changing content” on your website the better it is to attract those “spiders.”

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SEO Tip: Focus on Google First, Then Bing and Yahoo

When developing an SEO strategy, it can be difficult to figure out which Search Engines to focus on. It’s simple, focus on Google 1st because it has a majority of the desktop and mobile searches. According to Search Engine Land, Google has approximately 67% of the searches (desktop), Microsoft (Bing) has about 19% and Yahoo has 10%.

See the table below for more information:

comscore-october2014

 

 

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SEO Tip: The Importance of Your Title Tag

When planning your SEO strategy or marketing plan, one of the most important areas is your title tag. Typically search engines only allow the first 50-60 characters in the title tag but the reason that it is so important is because if explains the content that is on a particular webpage and even what’s on the website. Title tags also show up often on SERPs or Search Engine Results Pages to give a preview of a particular page or site. While strategies might vary, it is important to put your target keywords in you title tag but you must be very specific because of the limited amount of characters. One strategy is to put the most valuable products and services within the title tag.

Take a look below:

Screen Shot 2014-11-18 at 3.17.14 PM

Shot of website code on www.ceoblognation.com

Screen Shot 2014-11-18 at 3.10.51 PM

How Title Tag shows up on SERPs

Here’s how to check you own Title Tag

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Put Your Address On Your Site

For entrepreneurs and business owners that hope to show up locally for SEO, it’s very important that you put your location and address on your website. It’s one of the big mistakes that entrepreneurs and business owners make.

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How to Diversify Your Talent Pool

Bringing new people into your organization can change your business for the better.  It’s easy to evaluate candidates and choose individuals with relevant work history, but this practice does not help to bring new ideas into your business.  Consider selecting a leader with a different background than you would normally consider. Individuals with different experiences will help your company to be more innovative and stay ahead of the pack.  One way to diversify your company is to hire from a variety of age groups.

Todd Taylor, Partner at Heidrick & Struggles, an executive search firm, explains, “‘For the first time ever, we are soon going to have four generational cohort groups working at the same time. People from Gen X, Gen-Y and very soon a new cohort of post-Millenials each interact and network very differently than Baby Boomers…’”  With all of the different generations working together in one company, mentorships will prove to be imperative.  Experienced employees have a wealth of knowledge to offer new hires, and new employees are full of fresh ideas that they can’t wait to share—both can benefit from this relationship.

This video is contributed by Heidrick & Struggles, a global executive search firm headquartered in Chicago.  It specializes in executive search services, executive leadership consulting, and culture shaping.