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You Are a Real Estate Media Company [CLASS]

On July 25, 2017, I led a class to a room of real estate agents at MBH Settlement Group, L.C. located in Reston, Virginia. During the talk, I covered how every company and especially real estate agents are media companies that should create and develop content in various ways specifically for their target market. I introduced them to “Dave” the real estate agent. I also explained how developing and creating a strategy and executing on it is similar to baking a sweet potato pie. This will be the first of many classes that I hope to have on how small businesses, professionals and real estate agents can be media companies.

Here’s a copy of the slides:

Here’s a breakdown of some of the topics covered:

Part 1: Laying the foundation – Website Design

  1. Who do you want to target (Avatar?) & What’s your budget?
  2. Intro to Digital Marketing
  3. Website Design
  4. Creating a Blog
  5. Considering Social Media Accounts
  6. Search Engine Optimization – Why’s It Important When Targeting Your Website

Part 2: Getting your name out – Marketing

1) Self Awareness: What are your strengths & weaknesses?

2) What is Social Media & Why is it Important

3) Creating Social Media Accounts – Which accounts to choose and why? What are the strengths of each account

    • Blog
    • Facebook
    • Twitter
    • Instagram
    • Pinterest
    • LinkedIn
    • Snapchat

4) Search Engine Optimization – SEO

5) Marketing Ideas for Real Estate Agents – Based on Your Strengths

    • The Power of Local – Blogs, Directory Listings (e.g. Alignable)
    • Public Relations – What it is & why it’s important
    • Audio – Podcast / Visual – YouTube / Instagram / Kinesthetic – Facebook Live
    • Online + Offline = Success
    • Repurposing Content

To learn more, be sure to check out Volume 1 of our Blue 16 Corner eBook.

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Why You Should Place Your Videos on YouTube or Facebook 1st?

 

This 2 minute drill provides a simple and quick tip for entrepreneurs and business owners to run their business better and more efficiently. Key thing to remember from this video is that YouTube and Facebook (become more so) are both places that people search for videos and as a small business owners (really any business owner) you want to increase your likelihood of being found. The best way to do this is to post your video natively on each of these sites and then into your website. I still believe YouTube is a better option because it’s more of a search engine but that could change.

Takeaway – Place your video on YouTube & Facebook 1st and then embed it on your website, blog, other social media site, etc.

PS – If you need an example, check it out above.

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14 Reasons Why SEO Is Still The Best Marketing Strategy for Local Businesses

Search Engine Optimization or SEO is a way to get “free” or “organic” placement on search engines for targeted keywords. For local business, visibility is important and often business owners want to increase their visibility in order to rank for keywords that people search for on search engines like Google, Yahoo or Bing. When potential customers search for local business like a personal trainer or a dentist or a plumber, they go to search engines like Google. With the help of our Outreach Mama, here’s 14 reasons why SEO is the the best marketing strategy for local businesses.

  1. It works
  2. It’s affordable
  3. Improves credibility
  4. Not investing en SEO can damage your rankings
  5. Mobile search is becoming more prevalent
  6. SEO doubles as a marketing research tool
  7. SEO provides massive ROI
  8. SEO is low maintenance after the first year
  9. It’s easy to outsource
  10. SEO generates consistent leads
  11. SEO makes it easy to convert those leads
  12. Improving SEO will improve User Experience
  13. SEO gives you a competitive advantage
  14. SEO is not going anywhere

 

Design was created by Outreachmama

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How Entrepreneurs & Business Owners Can Leverage Digital Marketing to Increase Their Visibility [AUDIO/VIDEO]

Digital marketing is all the rage. Entrepreneurs and business owners are told that they must have a website and a Facebook page, an Instagram account and don’t forget about Snapchat. They must invest in SEO and also make sure they are posting every day. But why? I speak a little about digital marketing in this 20 minute discussion for the 100 Entrepreneurs organization at Fort Belvoir in Northern Virginia. I spoke about why I started Blue 16 Media, what it means and why every company is a media company, the current state of digital marketing and how entrepreneurs and business owners can leverage digital marketing to help their business and how CEO Blog Nation (CBNation.co) is a perfect example of Blue 16 Media’s philosophy.

100 Entrepreneur’s Mission is “to provide wounded veterans and their family members with much needed information about entrepreneurship, industries, business functions and requirements, and opportunities to build their own businesses or to find a meaningful career in an industry of their choice.”

Check out the audio on the CEO Chat podcast

 

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Focus on Showing up in 3 Sections on the First Page of Google

For your marketing strategy, it is important to understand these 3 different ways for you to show up on the first page of Google. Budget permitting, you should try to show up in all 3 sections.

Here are the 3 sections:

1) Pay Per Click (PPC) / Google Adwords section / Search Engine Marketing (SEM)
2) Organic (SEO) section
3) Maps or Google Plus Page section