Whale had been looking over some glossy new office supply magazines sent to his business. Each page was full of beautiful new supplies which, he thought, would make his company much more of a success in terms of how it looked. His business was new and he had been bootstrapping since the opening day. And although all the beautiful new items would look fantastic in the office…deep down he knew it would be a waste of funds that could be better spend on customers or his products.
Lesson: This lesson is inspired by the Rescue a CEO Post “What Are Your Best Tips for Bootstrapping?“