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Put Your Logo on Everything

Gecko had just bought an entire shipment of various promotional products. Before the purchase he asked some of his fellow entrepreneurs their thoughts on how he should brand the items. Some said no to the logo, but most agreed to the idea. So that evening before the purchase Gecko thought long and hard about what to do. It seemed almost dumb not to put his logo on each and every item. It was a huge lost opportunity to send out random items without his logo on them.

Lesson: This lesson is inspired by the Hearpreneur Post “Entrepreneurs Share Tips on How to Present a Strong Branding Message

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Be Honest About Your Skills

For Owl there were times when he had suspected some of his competitors fluffed up their skills a little bit when speaking with potential customers. They made everything seem a lot better than it actually was. Own didn’t see this as very honest and ethical for any clients coming his way so even if it made some clients run to the business next door, Own slept well at night knowing he was completely honest about what he could and could not do well.

Lesson: This lesson is inspired by the Rescue a CEO Post “Ethics in Business – Entrepreneurs Reveal Their Upstanding Rules

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Marketing is a Must

Gator knew he was low on cash when starting his business. Every other entrepreneur he knew was low on cash as well, but handled it in different ways. One such entrepreneur was his friend, Owl. Everything Gator knew about being an entrepreneur he had learned from Owl. So when Owl made it clear that if he wanted his business to go far he needed to put an emphasis on marketing. Owl knew it cost money, but he also knew that without marketing Gator would be in big trouble in the long run.

Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Best Business Advice

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Combine Old Fashioned With New Trends

Skunk had been debating on trying to go back to the old ways of marketing. The world was so full of technology but it seemed more and more people were going back to how things used to be. His friend Badger suggested he try and combine the two to create a more potent marketing plan. By doing this Skunk got the marketing style he wanted and satisfied both sides of his client base.

Lesson: This lesson is inspired by the Rescue a CEO Post “Is ‘Old Fashioned’ Marketing Still a Viable Option in this Online World?

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Don’t Be Afraid to Raise Prices

Flamingo was struggling in the touch economy. Clients were hard to come by and there just wasn’t enough to keep the company going for much longer. As much as Flamingo hated to do it, he knew the advice from his Salamander was the right step to take. He had to raise his prices. While some of his customers left, more came and stood by him. Though his prices were higher he knew his product was worth it and he also kept his business alive! Now he felt safe standing in two legs instead of one.

Lesson: This lesson is inspired by the Rescue a CEO Post “How Do You Pull A Struggling Company From The Grave?

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Photos Create a Buzz

Beaver was much too excited about his new invention for logging. The product had to be seen to be believed by the marketplace. Knowing he had to get it out there, pictures were the way to get social media sites buzzing. The images could show people how well his product worked!

Lesson: This lesson is inspired by the Rescue a CEO Post “How to Have Success with Social Media

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Having a Unique Marketing Strategy

One afternoon Puffin had been speaking with Bear about marketing strategy. Bear had given the same answer and strategy as Puffin always heard. And though he thanked Bear, he knew he needed to do something more. Puffin sat down and created his own unique marketing strategy to capture everyone’s attention.

Lesson: This lesson is inspired by the Rescue a CEO Post “Experienced Marketing Warriors and Entrepreneurs Give Tips on How They Make a Dent”

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Letting Your Friends Spread the Word for Cheap Marketing

Panther was low on cash but rich in friends. His new venture was bootstrapped so relying on his friends was the only option. He began allowing them to spread the word to their friends, hiring him for small jobs, and generally pumping his business up allowed him to build his marketing with little to no budget.

Lesson: This lesson is inspired by the Rescue a CEO Post “How to Generate Leads with a Limited Marketing Budget

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Layer Your Marketing Plan

One morning the Bear and his friend Penguin were getting ready for the long day ahead. Bear had fixed his plate of food with everything from breakfast to dinner foods. Each was layered on top of the other. Penguin looked to Bear in curiosity, “Why are you stacking all that food, Bear?” In turn Bear smiled, “I’m layering to cover all the bases.”

Lesson: This lesson is inspired by the Rescue a CEO Post “Experienced Marketing Warriors and Entrepreneurs Give Tips on How They Make a Dent.”

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Networking Events Are a Must

The Snake was never happy about slithering out into unfamiliar territories as far as business went. He was pleased with his marketing reach to the Prairie Dog homes nearby and the Rabbits across the road. But he knew he needed to do more. Finally Snake ventured out to a nearby event and by the end the other animals knew his business name.

Lesson: This lesson is inspired by the Rescue a CEO Post “Experienced Marketing Warriors and Entrepreneurs Give Tips on How They Make a Dent