Badger wanted to dust off his business with a new meaning. Having sold fruit by the side of the road for years he wanted a new challenge and a new start. He painted a new sign, came up with a snazzy new name, and added vegetables to the list of produce he was selling. Badger had transformed his brand into something completely new and fresh with just a few changes.
Lesson: This lesson is inspired by the Rescue a CEO Post “How to Restart a Business”