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Don’t Attack Bad Customer Feedback

A Bear walking through the woods happened upon a nest of bees that had just made some honey. Hungry as he was, he was determined to take a little honey for himself. One small bee saw what the Bear was about to do and stung the Bear hoping to deter him away from the nest.

The Bear immediately was enraged and decided to destroy the nest of bees after the tiny sting. The entire swarm saw what the Bear was about to do and rose together to attack the bear at once. As the continued to sting the bear all over, the bear’s only chance to get away was to dive into a nearby pond.

Lesson: Often customers may provide bad feedback for a product or service that was provided by your company. While this can often be infuriating, biting back can be worse. When you attack a customer, whether their opinion was right or wrong, it only makes you look bad. Other customers may see this and respond negatively to your business even if the customer was wrong. This can hurt your business in the long run and force you to lose many more customers.

When hit with negative feedback from a customer, the best way to handle it is to be humbled by it. Take the criticism and think about how you can improve their experience the next time. This will not only save face in the other customer’s eyes but also may gain more business from the first customer who was unhappy. When you react to negative responses, you may get more negativity swarming your business. Instead silence can often be powerful. The customer who continues to be negative will not be slowed down with more anger towards them. Be kind, quiet, and allow other customers to see your professionalism through others criticism.

This post is from a contributing writer to CEO Blog Nation. 

Image courtesy of digitalart / FreeDigitalPhotos.net

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Add Value to Clients

Over years the Flamingo ran her lemonade stand and worked hard to ensure that each customer had an enjoyable experience. Her intern, the Frog one day asked the Flamingo, “How do you continue to grow despite the tough economy? How’s that possible when every other lemonade stand is struggling?”

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The Flamingo thought and simply said, “Well, I just add value. While those other businesses are struggling, I make sure that my business is valuable to clients. You might just see this as a lemonade stand, but one customer sees it as a place to listen to music and enjoy a snack during lunch. A business man might see it as a place to work on his computer. A lonely customer might come for the good conversation. At the end of the day, I just make sure that every client has a great experience every time they walk through my doors.”

Lesson: Today business is difficult and competitive and entrepreneurs and business owners need to remember that customers and clients are more conscious about where they are spending their money. If you want to grow a strong and stable business, be sure to add some type of value to clients and customers. 

Image courtesy of photoexplorer / FreeDigitalPhotos.net