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You should tell them you are going to…

You should tell them you are going to risk losing their money. But if you haven’t got the balls to ask people for money because you’re going to lose it, then you’re certainly never going to get rich. People will surprise themselves at how much money they can raise. There are a lot of vendors who are willing to take a risk on you — if you are totally up front with them and as long as they don’t risk too much. That’s the way I did it. There was a printer that I stuck with for 25 years because he was the only guy that would print for me when in the early years he was not entirely certain he would get all his money.

Felix Dennis, http://www.inc.com/articles/2008/07/dennis.html