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Twitter is the Land of Opportunity for Businesses

When people ask me what the best tip is for their new business, or any business for that matter, the answer often surprises them: Twitter. It is still the only open cocktail party on the internet. Twitter has always been unique in that is it truly a social network and not solely a content pushing platform.

Twitter is still a marketer’s dream come true because it allows you to initiate a relationship with your customer. When it comes to cold sales and throwing right hooks, Twitter offers a special opportunity to directly connect with the people you want to reach. At any time, you can use Twitter’s search engine to find people who are talking about topics related to your business, even if only tangentially. Unlike other platforms, it’s the only place where you can jump into a conversation unannounced without seeming like a stalker.

This is from the Gary Vaynerchuck post TWITTER STILL HAS A MASSIVE BUSINESS OPPORTUNITY FOR YOUR COMPANY

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How Do You Give On Social Media?

Take a look at the homepage of your phone. There’s only 3 things on the home page of your phone: 

  1. Escapism & Entertainment – Music, Games
  2. Information & Utility – Calendar, Evernote
  3. Social (People) – Facebook

The way you give is by providing one of those three things.

Please note: The tip is around the 14:00 mark of the video. 

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Twitter Ettiquete – Using @

This tip will help you get the most out of Twitter. Remember if that you start your tweet with an @, it won’t go to your feed. It’s like speaking to someone one on one at a networking event. ONLY you and the person beside you within earshot (or those who follow the same handle) will hear or see the tweet. When you put a character, even as small as a “.” before your @, it goes to everyone who follow you.

 

Extra Credit: A direct message is like whispering to someone at a network event.

Extra, extra credit (image via Gary Vaynerchuk):

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Good Online Marketing Requires Audience Awareness

Like great boxers, great storytellers are observant and self-aware. A great storyteller is keenly attuned to his audience; he knows when to slow down for maximum suspense and when to speed up for comic effect…. Online marketing requires the same kind of audience awareness, which we can achieve thanks to the tremendous data mining opportunities at our fingertips. The real-time feedback that social media makes possible allows brands and businesses to test and retest, which scientific precision, what content connects with their audience, and what leave them cold. via  Gary Varynerchuk author of Jab, Jab, Jab, Right Hook

Source: http://teach.ceoblognation.com/2014/01/07/tips-entrepreneurs-startups-business-owners-entrepreneurs-bookshelf/

Image/Freedigitalphotos.net