When people ask me what the best tip is for their new business, or any business for that matter, the answer often surprises them: Twitter. It is still the only open cocktail party on the internet. Twitter has always been unique in that is it truly a social network and not solely a content pushing platform.
Twitter is still a marketer’s dream come true because it allows you to initiate a relationship with your customer. When it comes to cold sales and throwing right hooks, Twitter offers a special opportunity to directly connect with the people you want to reach. At any time, you can use Twitter’s search engine to find people who are talking about topics related to your business, even if only tangentially. Unlike other platforms, it’s the only place where you can jump into a conversation unannounced without seeming like a stalker.
This is from the Gary Vaynerchuck post TWITTER STILL HAS A MASSIVE BUSINESS OPPORTUNITY FOR YOUR COMPANY