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Focus on Showing up in 3 Sections on the First Page of Google

For your marketing strategy, it is important to understand these 3 different ways for you to show up on the first page of Google. Budget permitting, you should try to show up in all 3 sections.

Here are the 3 sections:

1) Pay Per Click (PPC) / Google Adwords section / Search Engine Marketing (SEM)
2) Organic (SEO) section
3) Maps or Google Plus Page section

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SEO Tip: Focus on Google First, Then Bing and Yahoo

When developing an SEO strategy, it can be difficult to figure out which Search Engines to focus on. It’s simple, focus on Google 1st because it has a majority of the desktop and mobile searches. According to Search Engine Land, Google has approximately 67% of the searches (desktop), Microsoft (Bing) has about 19% and Yahoo has 10%.

See the table below for more information:

comscore-october2014