This is an excerpt from a post on Rescue a CEO which discusses how important it is to be hyper-focused before scaling out.
Many business owners become so fixated on growing large immediately that they forget about what’s in their backyard. Rather shooting for the moon, start pumping up your local connections and visibility. Be present in local events and start networking with community influencers to ensure everyone in your own community knows about you. By getting your community behind you, you can be sure that your brand will spread.
Remember, too, to think locally when it comes to the web. Be sure to have a proper local listing for your business so you can be easily found online when local customers are looking for your goods or services.