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Layer Your Marketing Plan

One morning the Bear and his friend Penguin were getting ready for the long day ahead. Bear had fixed his plate of food with everything from breakfast to dinner foods. Each was layered on top of the other. Penguin looked to Bear in curiosity, “Why are you stacking all that food, Bear?” In turn Bear smiled, “I’m layering to cover all the bases.”

Lesson: This lesson is inspired by the Rescue a CEO Post “Experienced Marketing Warriors and Entrepreneurs Give Tips on How They Make a Dent.”