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How Entrepreneurs & Business Owners Can Leverage Digital Marketing to Increase Their Visibility [AUDIO/VIDEO]

Digital marketing is all the rage. Entrepreneurs and business owners are told that they must have a website and a Facebook page, an Instagram account and don’t forget about Snapchat. They must invest in SEO and also make sure they are posting every day. But why? I speak a little about digital marketing in this 20 minute discussion for the 100 Entrepreneurs organization at Fort Belvoir in Northern Virginia. I spoke about why I started Blue 16 Media, what it means and why every company is a media company, the current state of digital marketing and how entrepreneurs and business owners can leverage digital marketing to help their business and how CEO Blog Nation (CBNation.co) is a perfect example of Blue 16 Media’s philosophy.

100 Entrepreneur’s Mission is “to provide wounded veterans and their family members with much needed information about entrepreneurship, industries, business functions and requirements, and opportunities to build their own businesses or to find a meaningful career in an industry of their choice.”

Check out the audio on the CEO Chat podcast

 

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How to Do Video Right on Social – Facebook

Post videos natively on Facebook or other social media sites. Don’t just cross link (e.g. from Youtube to Facebook. “Facebook is making a play to become a video platform and that means Facebook Newsfeed Algorithm is placing an enormous amount of weight on videos. (which translates to organic reach”

This comes from a LinkedIn Slideshare Post from Gary Vaynerchuck. The complete slideshare is embedded below.