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How Entrepreneurs & Business Owners Can Leverage Digital Marketing to Increase Their Visibility [AUDIO/VIDEO]

Digital marketing is all the rage. Entrepreneurs and business owners are told that they must have a website and a Facebook page, an Instagram account and don’t forget about Snapchat. They must invest in SEO and also make sure they are posting every day. But why? I speak a little about digital marketing in this 20 minute discussion for the 100 Entrepreneurs organization at Fort Belvoir in Northern Virginia. I spoke about why I started Blue 16 Media, what it means and why every company is a media company, the current state of digital marketing and how entrepreneurs and business owners can leverage digital marketing to help their business and how CEO Blog Nation (CBNation.co) is a perfect example of Blue 16 Media’s philosophy.

100 Entrepreneur’s Mission is “to provide wounded veterans and their family members with much needed information about entrepreneurship, industries, business functions and requirements, and opportunities to build their own businesses or to find a meaningful career in an industry of their choice.”

Check out the audio on the CEO Chat podcast

 

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Why Your Company Must Be A Digital Company

I bring all of this up because you and your business needs to do the same. You must be a digital business. You must have a website (a mobile friendly one). You must start to build your following on social media. You must have a newsletter. You must start blogging. You must know about and implement SEO. You must network on LinkedIn.

So, again, why should you be a digital company? Because your target market is using digital.

Curated from “You Are a Digital Company! Prepare Your Business

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Focus on 1 Social Network at a Time

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Biz Tips: Focus your marketing on one social media platform. #socialmedia #business #tip #entrepreneur #facebook #twitter #pinterest #linkedin

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How Do You Give On Social Media?

Take a look at the homepage of your phone. There’s only 3 things on the home page of your phone: 

  1. Escapism & Entertainment – Music, Games
  2. Information & Utility – Calendar, Evernote
  3. Social (People) – Facebook

The way you give is by providing one of those three things.

Please note: The tip is around the 14:00 mark of the video. 

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Social Media can help your business grow

“I don’t tweet and I don’t have any friends on Facebook. That stuff is a waste of time. I’m trying to run a business” roared the Lion. “While all that might be true said the Owl. The reality is that social media is increasingly becoming important in business. Look at how your customers interact and check-in when they come to your restaurant on Foursquare or look at how they post feedback on your competition’s Facebook page. Don’t miss out on the trend.”

Lesson: This tip is from “Why Social Media is a Big Factor for the Growth of Your Business” by Sheine Austria. It is featured on Rescue a CEO. “The trend of today’s business world is being social. Reaching out to your potential market is something that any business owner should strive for. This brings about awareness towards your company, and innovation within your products.”

Image courtesy of jannoon028 / FreeDigitalPhotos.net