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Twitter Ettiquete – Using @

This tip will help you get the most out of Twitter. Remember if that you start your tweet with an @, it won’t go to your feed. It’s like speaking to someone one on one at a networking event. ONLY you and the person beside you within earshot (or those who follow the same handle) will hear or see the tweet. When you put a character, even as small as a “.” before your @, it goes to everyone who follow you.

 

Extra Credit: A direct message is like whispering to someone at a network event.

Extra, extra credit (image via Gary Vaynerchuk):

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Make Service Easier to Retain Customers

The key to mitigating disloyalty is reducing customer effort. Companies should focus on making service easier, not more delightful, by reducing the amount of work required by customers to get their issues resolved. This includes avoiding their having to repeat information, having to repeatedly contact the customer, switch channels, being transferred, and being treated in a generic manner. (The Effortless Experience)

Source: http://teach.ceoblognation.com/2014/01/07/tips-entrepreneurs-startups-business-owners-entrepreneurs-bookshelf/

Image/Freedigitalphotos.net

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Good Online Marketing Requires Audience Awareness

Like great boxers, great storytellers are observant and self-aware. A great storyteller is keenly attuned to his audience; he knows when to slow down for maximum suspense and when to speed up for comic effect…. Online marketing requires the same kind of audience awareness, which we can achieve thanks to the tremendous data mining opportunities at our fingertips. The real-time feedback that social media makes possible allows brands and businesses to test and retest, which scientific precision, what content connects with their audience, and what leave them cold. via  Gary Varynerchuk author of Jab, Jab, Jab, Right Hook

Source: http://teach.ceoblognation.com/2014/01/07/tips-entrepreneurs-startups-business-owners-entrepreneurs-bookshelf/

Image/Freedigitalphotos.net