Every morning the Ant would wake up and hop on his computer before he want into the office. He check his email which sent Google Alerts directly to his e-mail containing information about his business, his name and even his competitors. He monitored the Facebook and Twitter pages to ensure that the messages, logo, images all branded his company in the way they were supposed to. He understood the ubiquitous nature of business and wanted to be ahead of the curve.
Lesson: Now more than any other time it is important to monitor your brand because your digital footprint is growing and only continues to grow. Everything your business’ (and personal) brand stands for can be found online with a simple Google Search.