Dolphin was busy bottling his bubble mixture when he hit an issue with the marketing. No matter what idea he thought of he knew there was a major issue in his way. Shark suggested he get some expert advice on the subject. Dolphin had no such service on his staff so decided now was the time to hire an expert to help him squeak by the marketing issue.
Lesson: This lesson is inspired by Rescue a CEO Post “Figuring Out the Right Time to Ask for Help and Hire a Consultant”