Turkey was about to unleash his new handmade bracelet line. A few weeks before he had been considering his shipping methods and how he wanted to handle shipping to those outside his area. He was unsure whether it was a good move or if he should wait for his product to get a little more established. His friends told him that if he wanted to have a real business plan it had to include business all over the place and not just in his little patch of land. Realizing his friends were right, Turkey opened his business to customers from all over at the very beginning.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Offer Advice on When You Should Be Doing Business Internationally“