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Creating an Experience Around a Boring Service

Aware his line of work wasn’t the most exciting, Pig had been feeling rather down about it all. Next door there was a cute shop with lots of great gifts and funny products that he knew people went crazy for. When his customers came to him it wasn’t exactly a big party. So one night he decided to change that. The next day he got some funny posters, set out a great array of food and made fun of his line of work to put the customers at ease and in high spirits. Now he was just as fun as the shop next door while still providing the same service he had before.

Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Best Business Advice

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