Penguin had been building up her business and making it known to the public. There was a steady base of new consumers who were not only promoting her brand but also jumping on board with her entire business in general. Though Penguin enjoyed having such a trendy brand going, she also didn’t want it to become too impersonal. So instead of everything just being about her business she also included some personal stuff and pictures, and she even started a blog that was semi related to her business. This way she still kept a more personal, Penguin element to all of it.
Lesson: This lesson is inspired by the Rescue a CEO Post “Advice From Entrepreneurs on How to Brand Your Business Online“