Sparrow was a fairly fashionable gal. All her friends came to her for fashion advice and her male friends would begrudgingly allow her to pick out their clothing. Everyone who met her always commented about her being so unique in her style and the way she did certain things. So when it came to her business, letting her personality and image shine through was a perfect way to help brand her business.
Lesson: This lesson is inspired by the Hearpreneur Post “Entrepreneurs Share Tips on How to Present a Strong Branding Message“