There was a mistake. Mouse had let orders go out that contained absolutely nothing in them. Large orders at that. When the calls started pouring in of angry businesses that had trusted their supply to be filled, Mouse was frazzled. As much as he wanted to bury his head in the sand and let someone else deal with it all, or blame it on the workers, he called each one back and apologized for his error. He sent them all the correct orders at a big discount so their loyalty was given due respect.
Lesson: This lesson is inspired by the Rescue a CEO Post “How to Navigate the Waters of Repairing Your Business Reputation“