Piggyback off Current Events

Rooster was a keen observer of the news. He always kept current on events going on both in his town and out in the world. One such event had caught his attention over the last few days and since it dealt with his business in some small way, he figured it would be wise to jump on the train and help his business along a little. Rooster sent out a pamphlet to all his current clients and ran a story on his website urging customers to consider his product with the recent events. Having the ability to spin the news to help his business was a fine way, in his mind, to keep his business relevant and in tune with what was going on in the world.

Lesson: This lesson is inspired by the Rescue a CEO Post “Don’t Rest on Your Laurels – The Secrets to Keeping Your Business Relevant

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