Steer had made a lapse in judgement and ran an add that was meant to compete with another company but came off as an angry attack. He certainly didn’t intend for it to come off like that, but the more people say it the angrier they became. Customers were starting to leave or demand answers from Steer. Each time he tried to reply it seemed he only made this worse. Steer realized the best thing for him to do at the moment was step away from the spotlight of business and give it some space. The other owners would run things until it got back on track. Sometimes, when bad things happen, giving time and space is the only correct approach.
Lesson: This lesson is inspired by the Rescue a CEO Post “How to Navigate the Waters of Repairing Your Business Reputation“