Crow was about to purchase some items to brand his business with. They would have his logo all over them and be sent to clients and potential customers. While looking around he noticed that he could buy some cheaper items and more of them, or spend a few dollars extra to get something great. In the end he decided that quality was much more important than quantity and his business would be judged on the promotional products.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Their Thoughts on Picking the Best Promotional Items“