The online world of customer reviews and disapproval was something Pig hadn’t really considered as far as his business went. He didn’t have any negative reviews at the moment but he didn’t have a lot to go on. People just weren’t writing anything. When one of his co-owners suggested maybe they should focus on getting some reviews online he decided to send an email to some of their recent clients to see if they would be interested in writing a review. He didn’t bribe them with coupons or kind words. He wanted them to be totally honest. That way when people went online they could see what other people thought of the product. It was a great way to involve both the present and potential customer.
Lesson: This lesson is inspired by the Rescue a CEO Post “Tips on Getting a Hand from Customers to Promote Your Brand”