Panther was a young entrepreneur so she had a leg up when it came to branding her business. She knew one thing that the older generation might not have been aware of when it came to business – style. Younger customers wanted to buy from a company that was fashionable and edgy. Being proud to put the logo on their car or wall was a major bonus. So Panther always made sure her logo was hip and her brand’s outward projection was cutting edge. This along, as well as a good project, left her with a steady stream of young clients.
Lesson: This lesson is inspired by the Hearpreneur Post “Tips on Attracting a Younger Audience to Your Business“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
