Dog sat in his kitchen at the table with a sheet of paper and several random words written on the page. He knew that if he didn’t find the perfect word it would hurt him in the long run. The entire evening he had his laptop in hand looking over the dictionary. Finally he started to mash words together in order to find the best of two worlds. Eventually he hit upon a word that was perfect in his mind, though would also be a jumping off point for customers to ask where he got the name. To Dog, naming his business was one of the most important parts of getting it off the ground.
Lesson: This lesson is inspired by the Rescue a CEO Post “What Are The Most Important Things You Needed When Starting A Business?“