Cow had one priority for his company. Typing up a memo to everyone he made one declaration for how he wanted his business model to be and if people weren’t interested in it, they could leave. His most important rule was to build an ethical company culture. He wanted his business and himself to be at the front line of how a business should be run. There would be no backstabbing or ruthlessness as long as he was the CEO. His workers would represent his commitment to ethical business practices when they interacted with customers. Cow knew that by having an ethical business, customers would be a lot more trusting of his company.
Lesson: This lesson is inspired by the Hearpreneur Post “Four Entrepreneurs Explain What it Takes to Run an Ethical Business“