This blog post from Gary Vaynerchuk discusses blogging, what the experts aren’t doing and what you can do to take advantage of the various blogging sites. Blogging isn’t dead. It’s just getting started.
If you write a blog, social media needs to be the gateway drug to your content and site.
Social networks, specifically Twitter, Facebook, and Pinterest, should be treated as the stepping stones of content to drive to the aforementioned “home,” whether that’s a blog or media site or whatever.