Digital MarketingTwo Minute Drill

5 Things to Remember When Marketing in a Bad Economy [2MIN DRILL]

How to market when the economy goes bad

This 2 Minute Drill Video from CEO Blog Nation and Blue 16 Media gives you some ways you can market when there is a bad economy.

Some of the ways include:

  1. Get Scrappy
    • Staying attuned to current events
    • Know your target market
    • Leverage opportunities – free and low cost
      • Social Media
      • Podcast
      • Tools like HARO
      • Guest posting
    • Market differently
  2. Be a resource – increase your resourcefulness
    • Be the go-to person especially for referral partners
  3. Check and see gaps and opportunities – see where you are
  4. Double down on one (maybe 2 platforms)
  5. Keep marketing and probably even more
  6. Stay positive

For more information check out or Other resources:… You are a media company:

Gresham Harkless Jr.

Gresham Harkless is a Media Consultant for Blue 16 Media and the Blogger-in-Chief for CEO Blog Nation. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

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