Competitors Can be the Best Source for Referrals

Butterfly was worried when another business like his moved in right down the road from his. They had a lot of the same products and the owners seemed very kind! Bird suggested that instead of worrying he went down to meet and speak with them. The advice was taken and soon Butterfly and the new business owners had a deal sorted out. When the new business didn’t have a product the customer needed they would happily send the customer to Butterfly – and same for Butterfly and his customers.

Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Reveal Tips on Jumping Ahead of Your Competition in the Battle of Business


Plan Ahead

Seagull had not been planning out his weeks. Instead of trying to be organized and manage his time well, he insisted on just taking each day as it came. At the end of each week he was tired, stressed and irritated at all he had failed to do that week. His friend Crab suggested he begin planning his weeks ahead so he knew what was coming. It was brilliant! Now Seagull knew how to prepare for each day and be more productive instead of just winging it.

Lesson: This lesson is inspired by the Rescue a CEO Post “Tips to Maximize Your Time


Reach Out to Friends

Squirrel had everything he needed to start his business. The only thing missing was an actual client. There were a few bites here and there but nothing ever came to fruition. He knew his friends were likely to have contacts which would make great clients, but he didn’t want to seem like a burden. Finally he decided that’s what friends are for – to help him! After calling all his contacts, Squirrel had more clients to chatter to than he knew what to do with!

Lesson: This lesson is inspired by the Rescue a CEO Post “How to Land Your First Client


Learning to Place Barriers

Polar Bear had not been managing her time well at all. Meetings were piling up, her customers were always waiting to hear back from her and there was a mountain of paperwork on her desk. She wanted to do everything for everyone and soon realized this was not the way to be productive. As much as she hated to, Polar Bear took a step back. She began to only take the most important meetings and leave the paperwork to her assistants. Placing barriers between her and the small stuff allowed her to play it cool and get more work done.

Lesson: This lesson is inspired by the Rescue a CEO Post “Tips to Maximize Your Time


Constant, Strategic Changes

Chipmunk knew he had to do something quick to make his business stand out. Down the path another flower market had opened and sold the same flowers he picked each morning. From that day on Chipmunk put into action a plan of changes that occurred each month and gave his customers more of a choice, which in turn made his business stand out more than the other market.

Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Reveal Tips on Jumping Ahead of Your Competition in the Battle of Business


Choose a business that’s your passion

“Are you passionate about it?” This was the first question that the Owl asked the Zebra about his idea to launch a funnel cake business. “Well kind of” replied the Zebra. The Owl leaned back and said, “Kind of isn’t enough. When you’re working 24/7 on your business and dreaming about funnel cake you will wish that you chose something you truly love.

Lesson: This tip is from “18 Reasons Why Businesses Fail” by Nick Psaila. It was featured on Rescue a CEO. “If you’re running a business or are inheriting one passed down from a family member and you’re not passionate about it, do your self a favor and just sell it. Life is too short to live everyday with something that you just don’t love. The litmus test I like to share with my clients is ask yourself these 2 questions (1) Would I do this for free? (2) Am I happy to dedicate the next 10 years to?”

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Guest post to promote your business

The Owl offered monthly seminars for entrepreneurs and business owners. One of the segments of these seminars was free ways that entrepreneurs and business owners could promote their business. For the each month the Owl focused on a specific aspect. This month was on business blogging. He counseled the business owners and said “Business blogging is the future so make sure that you get started. The beauty of guest posts is that you don’t even have to have a blog. You can blog on sites that get traffic and you can show your expertise.

Lesson: This tip is from the guest post “Four Free Ways to Generate New Business” by Tasha Mayberry of Social Media 22. “Content-driven marketing is extremely effective and is a way to show your expertise…. Make sure your guest blog is informative/helpful/interesting. The most successful blogs are short and concise (400 – 600 words) offering tips of some sort or steps on how to accomplish something (bullet points or lists). At the end of your blog, make sure to add a short bio.”

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Innovation is sometimes a result of desperation

A crow was flying through the desert. He realized he was so thirty and may not make it much longer if he did not get some water. The crow flew around hoping to find anything that could relieve his thirst. Finally, the crow found a pitcher that contained a few drops of water. Knowing he would die, if he could not get those few drops of water, the crow was determined to get it somehow. He looked around for some rocks and collected enough to place into the pitcher. He then was able to bring the water up enough to take a few drinks. Without thinking about how to get water, the crow would have suffered from dehydration and ultimately death. Since the water was a necessity, he was able to invent a way to get the water to survive.

We often question how we may make it to the next paycheck or what are we going to do if our sales are not up. When stuck in these predicaments and forced to invent new ways to solve our problems, we then can come up with the greatest ideas. Often, when things seem to be going well, we do not invent new ways to come to our solutions. It is only when we are faced with a need, that we can come up with answers to our problems.

When dealing with difficult problems, many people often come up with the best solutions and ideas. A company can turn themselves around and increase sales with a great brainstorming session. When struggling to get to the next paycheck we will often think of ideas to earn more money to make it to the next check. If we had not been in that situation we would have went on with our lives not thinking of new ways to gather extra income.

This is a guest post from a contributing writer to CEO Blog Nation. 

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It Only Takes One Idea

The Lion pushes toward his plan of making money by selling leaves to the ants during the rainy days. He knew there would be profits but alas, he spots the elephant doing the same thing at a cheaper rate. He could not compete with the elephant and packed his items up.  Later that night, the lion thought to himself, “This idea may not have worked, but I have plenty more. It only takes one to be successful.“ He headed back to the drawing board and started coming up with other ideas. The next day he was back out selling bananas to the monkeys.

Again the competition was fierce and he was forced to pack it up. After nights of pondering on the best ideas, he came across another item to sell to the baboons. A comb would help them groom themselves much better. The lion looked around and saw that his idea had not been put into effect by anyone else. He worked on his business plan and made great decisions. His combs sold out day after day. Others tried to replicate the process, but the Lion had come up with the best and cheapest. After years of trying ideas after ideas, the lion was deemed successful. He never gave up because he knew one of his ideas would work.

This business lesson comes from Robert Kiyosaki’s book Rich Dad, Poor Dad in where Kiyosaki pushes people to continue searching for business ideas. He emphasizes, it only takes one great idea to be successful.

This post is from a contributing writer of CEO Blog Nation.

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Know Your Revenue & Expenses

The Ant and the Bee watched as the Flamingo closed her doors for business. “I thought she was doing so well” uttered the Ant. “So did I” buzzed the Bee. The Flamingo had customer after customer that came to her restaurant. Even as the Flamingo packed up her stuff, customers still came to the door shocked to hear the news.

While every animal looked on the wise Owl understood exactly what happened. “It wasn’t sustainable” the Owl said plainly, “Flamingo spent more than she made and at some point she couldn’t pay her creditors.”

Owl turned to his friends, Ant and Bee and simply said “Know your revenue and your expenses.”

Lesson:  While you’re running your business and generating revenue, pay attention to how much you are spending to acquire each customer and your overall expenses.

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