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How Entrepreneurs & Business Owners Can Leverage Digital Marketing to Increase Their Visibility [AUDIO/VIDEO]

Digital marketing is all the rage. Entrepreneurs and business owners are told that they must have a website and a Facebook page, an Instagram account and don’t forget about Snapchat. They must invest in SEO and also make sure they are posting every day. But why? I speak a little about digital marketing in this 20 minute discussion for the ...

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Twitter is the Land of Opportunity for Businesses

When people ask me what the best tip is for their new business, or any business for that matter, the answer often surprises them: Twitter. It is still the only open cocktail party on the internet. Twitter has always been unique in that is it truly a social network and not solely a content pushing platform. Twitter is still a marketer’s ...

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Why Your Company Must Be A Digital Company

I bring all of this up because you and your business needs to do the same. You must be a digital business. You must have a website (a mobile friendly one). You must start to build your following on social media. You must have a newsletter. You must start blogging. You must know about and implement SEO. You must network ...

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The Problem with Digital Marketing

Take aways from this video with Gary Vaynerchuk Marketing is separated from sales. That’s an issue. Check emotion at the door. Do more with less. Testing is about learning.

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How to Do Video Right on Social – Facebook

Post videos natively on Facebook or other social media sites. Don’t just cross link (e.g. from Youtube to Facebook. “Facebook is making a play to become a video platform and that means Facebook Newsfeed Algorithm is placing an enormous amount of weight on videos. (which translates to organic reach” This comes from a LinkedIn Slideshare Post from Gary Vaynerchuck. The ...

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Get a FREE Google Plus Page

The short video that speaks about the I’Mpact Conference but also provides a tip on how important it is to get a FREE Google Plus Page. Check it out at the 1:54 minute mark.

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Start Locally When Marketing

This is an excerpt from a post on Rescue a CEO which discusses how important it is to be hyper-focused before scaling out. Many business owners become so fixated on growing large immediately that they forget about what’s in their backyard. Rather shooting for the moon, start pumping up your local connections and visibility. Be present in local events and ...

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What Gurus Always Get Wrong About Blogging

This blog post from Gary Vaynerchuk discusses blogging, what the experts aren’t doing and what you can do to take advantage of the various blogging sites. Blogging isn’t dead. It’s just getting started. If you write a blog, social media needs to be the gateway drug to your content and site.   Social networks, specifically Twitter, Facebook, and Pinterest, should ...

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Selling on Instagram

But, there is a way to right hook [sell] on Instagram that many people don’t think about enough. The link in your profile. So many people use this space as a place to merely post their website address. But, what if you put up a post saying “New sneakers for sale, link in profile”. Now this is getting interesting. Now ...

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Own Your Domain

For entrepreneurs and business owners that are starting their business, one big thing that entrepreneurs can do is to purchase and own their domain (ex. www.yourdomain.com). Often business owners will use website builders and or sites like wordpress.com and won’t actually own their domain. Instead, they have URLs like www.yourdomain.wordpress.com or www.yourdomain.wix.com. Sometimes, the cost may seem like it’s a lot ...

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