Good Online Marketing Requires Audience Awareness

Like great boxers, great storytellers are observant and self-aware. A great storyteller is keenly attuned to his audience; he knows when to slow down for maximum suspense and when to speed up for comic effect…. Online marketing requires the same kind of audience awareness, which we can achieve thanks to the tremendous data mining opportunities at our fingertips. The real-time feedback that social media makes possible allows brands and businesses to test and retest, which scientific precision, what content connects with their audience, and what leave them cold. via  Gary Varynerchuk author of Jab, Jab, Jab, Right Hook

Source: http://teach.ceoblognation.com/2014/01/07/tips-entrepreneurs-startups-business-owners-entrepreneurs-bookshelf/