seo

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14 Reasons Why SEO Is Still The Best Marketing Strategy for Local Businesses

Search Engine Optimization or SEO is a way to get “free” or “organic” placement on search engines for targeted keywords. For local business, visibility is important and often business owners want to increase their visibility in order to rank for keywords that people search for on search engines like Google, Yahoo or Bing. When potential customers search for local business like a personal trainer or a dentist or a plumber, they go to search engines like Google. With the help of our Outreach Mama, here’s 14 reasons why SEO is the the best marketing strategy for local businesses.

  1. It works
  2. It’s affordable
  3. Improves credibility
  4. Not investing en SEO can damage your rankings
  5. Mobile search is becoming more prevalent
  6. SEO doubles as a marketing research tool
  7. SEO provides massive ROI
  8. SEO is low maintenance after the first year
  9. It’s easy to outsource
  10. SEO generates consistent leads
  11. SEO makes it easy to convert those leads
  12. Improving SEO will improve User Experience
  13. SEO gives you a competitive advantage
  14. SEO is not going anywhere

 

Design was created by Outreachmama

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Focus on Showing up in 3 Sections on the First Page of Google

For your marketing strategy, it is important to understand these 3 different ways for you to show up on the first page of Google. Budget permitting, you should try to show up in all 3 sections.

Here are the 3 sections:

1) Pay Per Click (PPC) / Google Adwords section / Search Engine Marketing (SEM)
2) Organic (SEO) section
3) Maps or Google Plus Page section

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SEO Tip: Blog to Improve SEO

Google and other search engines are “attracted” to constantly changing content and one of the ways to do that is to have a blog installed on your website and post consistently. It could be once a month but the more active and more “changing content” on your website the better it is to attract those “spiders.”

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SEO Tip: Focus on Google First, Then Bing and Yahoo

When developing an SEO strategy, it can be difficult to figure out which Search Engines to focus on. It’s simple, focus on Google 1st because it has a majority of the desktop and mobile searches. According to Search Engine Land, Google has approximately 67% of the searches (desktop), Microsoft (Bing) has about 19% and Yahoo has 10%.

See the table below for more information:

comscore-october2014

 

 

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SEO Tip: The Importance of Your Title Tag

When planning your SEO strategy or marketing plan, one of the most important areas is your title tag. Typically search engines only allow the first 50-60 characters in the title tag but the reason that it is so important is because if explains the content that is on a particular webpage and even what’s on the website. Title tags also show up often on SERPs or Search Engine Results Pages to give a preview of a particular page or site. While strategies might vary, it is important to put your target keywords in you title tag but you must be very specific because of the limited amount of characters. One strategy is to put the most valuable products and services within the title tag.

Take a look below:

Screen Shot 2014-11-18 at 3.17.14 PM

Shot of website code on www.ceoblognation.com

Screen Shot 2014-11-18 at 3.10.51 PM

How Title Tag shows up on SERPs

Here’s how to check you own Title Tag

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Put Your Address On Your Site

For entrepreneurs and business owners that hope to show up locally for SEO, it’s very important that you put your location and address on your website. It’s one of the big mistakes that entrepreneurs and business owners make.