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Twitter is the Land of Opportunity for Businesses

When people ask me what the best tip is for their new business, or any business for that matter, the answer often surprises them: Twitter. It is still the only open cocktail party on the internet. Twitter has always been unique in that is it truly a social network and not solely a content pushing platform.

Twitter is still a marketer’s dream come true because it allows you to initiate a relationship with your customer. When it comes to cold sales and throwing right hooks, Twitter offers a special opportunity to directly connect with the people you want to reach. At any time, you can use Twitter’s search engine to find people who are talking about topics related to your business, even if only tangentially. Unlike other platforms, it’s the only place where you can jump into a conversation unannounced without seeming like a stalker.

This is from the Gary Vaynerchuck post TWITTER STILL HAS A MASSIVE BUSINESS OPPORTUNITY FOR YOUR COMPANY

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How to Do Video Right on Social – Facebook

Post videos natively on Facebook or other social media sites. Don’t just cross link (e.g. from Youtube to Facebook. “Facebook is making a play to become a video platform and that means Facebook Newsfeed Algorithm is placing an enormous amount of weight on videos. (which translates to organic reach”

This comes from a LinkedIn Slideshare Post from Gary Vaynerchuck. The complete slideshare is embedded below.

 

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Twitter Ettiquete – Using @

This tip will help you get the most out of Twitter. Remember if that you start your tweet with an @, it won’t go to your feed. It’s like speaking to someone one on one at a networking event. ONLY you and the person beside you within earshot (or those who follow the same handle) will hear or see the tweet. When you put a character, even as small as a “.” before your @, it goes to everyone who follow you.

 

Extra Credit: A direct message is like whispering to someone at a network event.

Extra, extra credit (image via Gary Vaynerchuk):

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Your Brand is Everywhere

Every morning the Ant would wake up and hop on his computer before he want into the office. He check his email which sent Google Alerts directly to his e-mail containing information about his business, his name and even his competitors. He monitored the Facebook and Twitter pages to ensure that the messages, logo, images all branded his company in the way they were supposed to. He understood the ubiquitous nature of business and wanted to be ahead of the curve.

Lesson: Now more than any other time it is important to monitor your brand because your digital footprint is growing and only continues to grow. Everything your business’ (and personal) brand stands for can be found online with a simple Google Search.