Reindeer was speaking with a customer when she heard the customer say something that struck her. The customer had been asking whether or not her company did any sort of charity work. Reindeer did charity outside of work but she had never considered making it an event inside of her business. Instead of beating around the bush she asked the customer point blank if they would be more likely to buy from her and tell their friends about her business if she was involved in charity work with her business. The customer thought a moment and then nodded, “Yes. A company which gives back is much better than a selfish one.” From then on Reindeer sponsored a charity close to her heart and once a month she and her employees went and volunteered.
Lesson: This lesson is inspired by the Rescue a CEO Post “Tips on Getting a Hand from Customers to Promote Your Brand“