Panther was a young entrepreneur so she had a leg up when it came to branding her business. She knew one thing that the older generation might not have been aware of when it came to business – style. Younger customers wanted to buy from a company that was fashionable and edgy. Being proud to put the logo on their car or wall was a major bonus. So Panther always made sure her logo was hip and her brand’s outward projection was cutting edge. This along, as well as a good project, left her with a steady stream of young clients.
Lesson: This lesson is inspired by the Hearpreneur Post “Tips on Attracting a Younger Audience to Your Business“