Make Service Easier to Retain Customers

The key to mitigating disloyalty is reducing customer effort. Companies should focus on making service easier, not more delightful, by reducing the amount of work required by customers to get their issues resolved. This includes avoiding their having to repeat information, having to repeatedly contact the customer, switch channels, being transferred, and being treated in a generic manner. (The Effortless Experience)

Source: http://teach.ceoblognation.com/2014/01/07/tips-entrepreneurs-startups-business-owners-entrepreneurs-bookshelf/

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