You Are a Real Estate Media Company [CLASS]

On July 25, 2017, I led a class to a room of real estate agents at MBH Settlement Group, L.C. located in Reston, Virginia. During the talk, I covered how every company and especially real estate agents are media companies that should create and develop content in various ways specifically for their target market. I introduced them to “Dave” the real estate agent. I also explained how developing and creating a strategy and executing on it is similar to baking a sweet potato pie. This will be the first of many classes that I hope to have on how small businesses, professionals and real estate agents can be media companies.

Here’s a copy of the slides:

Here’s a breakdown of some of the topics covered:

Part 1: Laying the foundation – Website Design

  1. Who do you want to target (Avatar?) & What’s your budget?
  2. Intro to Digital Marketing
  3. Website Design
  4. Creating a Blog
  5. Considering Social Media Accounts
  6. Search Engine Optimization – Why’s It Important When Targeting Your Website

Part 2: Getting your name out – Marketing

1) Self Awareness: What are your strengths & weaknesses?

2) What is Social Media & Why is it Important

3) Creating Social Media Accounts – Which accounts to choose and why? What are the strengths of each account

    • Blog
    • Facebook
    • Twitter
    • Instagram
    • Pinterest
    • LinkedIn
    • Snapchat

4) Search Engine Optimization – SEO

5) Marketing Ideas for Real Estate Agents – Based on Your Strengths

    • The Power of Local – Blogs, Directory Listings (e.g. Alignable)
    • Public Relations – What it is & why it’s important
    • Audio – Podcast / Visual – YouTube / Instagram / Kinesthetic – Facebook Live
    • Online + Offline = Success
    • Repurposing Content

To learn more, be sure to check out Volume 1 of our Blue 16 Corner eBook.

Gresham Harkless Jr.

Gresham Harkless is a Media Consultant for Blue 16 Media and the Blogger-in-Chief for CEO Blog Nation. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

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